She is among a growing number of parent coaches nationally, while barely any existed a few years ago. More parents are seeking personally tailored answers to dilemmas. Many parent coaches follow the executive coaching model, which involves training business leaders to focus on positive leadership styles, and setting and achieving realistic goals. Some stress caution for parents with the dozens of options for coaching advertised online and in parent magazines. Coaching is not therapy. While some coaches are trained therapists or social workers, others simply are parents. Some make house calls, but many offer advice by phone or through online support groups at roughly $50 to $100 an hour.
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