Sunday, June 22, 2008

Baby Bucks

In a climate where everything from box office hits to traffic stops makes headlines in blogs, newspapers and celebrity weeklies, it comes as no surprise that the more substantial life events of an A-lister -- say, the birth of a baby -- constitutes news.

Time and again, the if-you-build-it-they-will-come approach to covering the birth of celebrities' babies has worked, but why? While there are some fans who might rush to an online baby registry and buy a token of congratulations, history proves that far more people will rush to a newsstand and part with a few hard-earned dollars so they may catch a glimpse of Celebrity X's little miracle.

Full article.

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