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Sunday, April 20, 2008

Baby Branding: Naming Little Tykes Today Can Be As Stressful As a Marketing Campaign

Somewhere between cooing over ultrasound images and registering for a bottle warmer or Diaper Genie, the debate begins.

Emily or Ethan? Christopher or Chloe?

Relatives lobby for old family names. Parents flip through books, checking into the old Irish meaning of the name Liam.

It used to be easier than this. But many of today's parents are planners. They track their baby's expected weekly progress in the womb through books and Web sites, and are enrolled in parenting classes by the second trimester. Coupled with the weight placed on first names in modern America -- your neighbor isn't Mrs. Johnston, but Shirley; a cashier looks at your credit card and calls you Doug rather than Mr. Smith -- choosing a name can be one of the most stressful prenatal tasks.

Click here for the full article.

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